In fact, that is a legitimate question. Why are we doing what we are doing?
Well, there are several reasons for this.
First of all, most of the so called “new media” isn’t new. It’s just “old media” disguised with an URL, like myspace.com.
But the web wasn’t designed that way. It was invented at CERN by very intelligent people. It was always decentralised. It was meant to be semantic. And it was always meant to give power to the people, not to corporations or governments.
What we do is emphasize the individual aspect of the web: You are the medium!
Secondly, technology is nothing without the human being. We have the tools, we live in the 21. century, it is time to be active. Your life has value. Do not waste it in front of the TV. Be active, forget your passive past.
Thirdly, we do not like bullshit. It’s all about the “he says, she says”. F**k that. Make the difference! It is so easy.