Monthly Archives: March 2018

Dear readers,

calling an entity independent always means to keep the little power you own to yourself. It will never pay out for you in the end to surrender to yourself, a partner, a family, or, in the case of Facebook, to a dubious mega corporation which doesn’t give a shit about privacy and security, turning human beings into products and earns shitload of money in selling your personal data via advertising. That’s also why AETHYX MEDIAE never held a Facebook or Twitter account.

However, two billion and 130 million people (March 2018) on this planet already surrendered. Which represents 30% of humanity, ignoring age and nationality as well. These 30% literally are owned by Facebook. They gave away their interests, their social circles, their privacy and much more, to be exploited on a daily basis and provided a simple stupid feed, a neverending stream, with stuff they shouldn’t bother. This is the bad state in which we are now in 2018: social network addicts anywhere on this planet, earning nothing for providing personal data and being tricked year by year in spending more and more of their precious time inside a closed centralised web application which is designed in a way to be enhanced by the behaviour of its users only to be more addictive in the near future (keyword A/B testing).

Time for a little hope, won’t you agree?

Thanks to the Cambridge Analytica data scandal which popped up the last weeks, where 51.300.000 Facebook users were exploited illegally by a far-right data analytics company from the UK, the public finally recognises how dangerous Facebook really is. Horrible suspicions arose from these accusations: not only were voters in the US manipulated by targeted advertising created by this data but also in the UK while the “Brexit” polls took place.

Humans in the current mental state won’t change without being hit hard by a stick, so it seems.

By the way, the NSA scandal made public by another whistleblower, Edward Snowden, is not even four years away. Already 2014 people who seemed to be awake showed what alternatives we could use instead of data monstrosities like Facebook. Here is a neat screenshot of alternatives in case you forgot:

social network alternatives by prism-break.org

By clicking on this image you will reach the overview with working links to these systems directly.

What we need urgently right now are more decentralised applications run by smaller companies and individuals. Most of these systems provide features you never heard of which are incredibly useful in enhancing, not castrating, your digital life. Interconnections between systems is also possible, something Facebook completely forbids and tries to control with their half-hearted APIs. Furthermore, these social network alternatives are so sophisticated these days, you’ll be surprised about all the eye-candy and stability. There simply are no reasons anymore to join Facebook today. You see: where is the problem in switching?

In case you need help in setting up one of these social hubs just drop us a line: info@aethyx.eu. We won’t charge a cent if you’re aged 16 or below.

What you need to understand here: you can’t change the world but yourself. Time to start already.

Warmly,
the aethyx staff

“Free your mind. And your friends will follow.”


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