Dear readers and customers,

on the professional network LinkedIn there’s a recent hot topic which we would like to share here as we find this list incredibly useful.

I seems Tesla‘s CEO Elon Musk sent an email to the staff with his 6 rules for productivity. Somehow it leaked. Here they are:

1. Avoid large meetings
Large meetings waste valuable time and energy.
– They discourage debate
– People are more guarded than open
– There’s not enough time for everyone to contribute
Don’t schedule large meetings unless you’re certain they provide value to everyone.

2. Leave a meeting if you’re not contributing
If a meeting doesn’t require your:
– Input
– Value
– Decisions
Your presence is useless.
It’s not rude to leave a meeting.
But it’s rude to waste people’s time.

3. Forget the chain of command
Communicate with colleagues directly.
Not through supervisors or managers.
Fast communicators make fast decisions.
Fast decisions = competitive advantage.

4. Be clear, not clever
Avoid nonsense words and technical jargon.
It slows down communication.
Choose words that are:
– Concise
– To the point
– Easy to understand
Don’t sound smart. Be efficient.

5. Ditch frequent meetings
There’s no better way to waste everyone’s time.
Use meetings to:
– Collaborate
– Attack issues head-on
– Solve urgent problems
But once you resolve the issue, frequent meetings are no longer necessary.
You can resolve most issues without a meeting.
Instead of meetings:
– Send a text
– Send an email
– Communicate on a discord or slack channel
Don’t interrupt your team’s workflow if it’s unnecessary.

6. Use common sense
If a company rule doesn’t:
– Make sense
– Contribute to progress
– Apply to your specific situation
Avoid following the rule with your eyes closed.
Don’t follow rules. Follow principles.

We think this is applicable to any technology company in general, not electric automobile only. Tell us what you think about in the comments here!

We hope you are happily more productive now,
the aethyx staff

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Dear readers and customers,

we are doing it.

It may be a slow process and may take a long time. But users are actually bringing the Internet back.

It’s a mighty good feeling!

You know before FAANG we didn’t have a centralised web. It was the Internet’s architecture itself which was built around a highly decentralised approach. What seemed completely chaotic at first was a killer feature for the freedom of information we had in the 90s and early 2000s. Only a tiny bit of it still exists today. Of course it may look outdated (like IRC) but it’s still there. Our new hope mainly lies in the fediverse now. And similar movements driven by individuals for other fields too.

Revolutions don’t happen without cataclysms.

Google wouldn’t have invented a search engine when information on the web would have been findable. Apple wouldn’t have invented the iPhone if mobile phones wouldn’t have been crappy technology. And Netflix wouldn’t have been able to strive when the movie industry wouldn’t have found leverages to take down (mostly illegal) streaming. In the beginning, we could have happily applauded for those big corporations to find solutions to problems existing. What wasn’t so cool though, was the fact that the exact same corporations started building monopolies around their inventions. This led to the state the web is in today: a pityful, centralised, sophisticated designed and gated anti-community of dopamine inducing bubble blobs. Each blob existing with its own millions if not billions of users. Trapped in there like drug addicts not knowing that all they consume is algorithmically provided by a machine they are incapable to understand even a fraction of its inner simple logical working. This is exactly what the Internet didn’t want to be. And it’s the virtual extension of the exact same old world governed by the exact same outdated mechanisms of the 1960s or even before. A mentality not suitable for the future to come. A world not suitable for us to be capable of living in today.

Cataclysms happen all the time.

They are a part of life, part of the universe itself. Sometimes without any mentioning in the big wide media world. The opposite was true when Twitter was converted to X by an eccentric billionaire. Maybe that was the last big cataclysm we were witnessing when thinking about when exactly people took back the Internet a bit more. There were more of course but let’s take this one as the last huge one for the next explosion for the fediverse in 2021/2022. Like the Internet itself, it may be difficult to describe what the fediverse is. Imagine the fediverse bringing social networks back to the people one step at the time. We are collectively smarter today than in 2008. So of course we found out what we like in social networks and what we don’t. People started building up on that.

More connect themselves to those decentralised social networks: the European Union. Blogging platforms like Ghost. The popular Twitter killer Mastodon is introducing third-party-apps for new innovative features. The list goes on as this is only the news flash from the last couple of weeks.

Bit by bit, it looks a bit like the 90s are back. It looks like people understand in the meantime and worship what it means to be part of a truly decentralised network. This is no geek movement anymore, even your neighbour could be an individual Mastodon hoster. And what started once with social networks will spread to other fields: streaming. Retail. Who knows maybe even online search and mobile networks. All it needs is the appropriate code to be released in the wild for anyone to use. And the passion and creativity for people all over the world to build upon it. After all, these are all democratic movements and seeing them winning is seeing democracy winning. A mighty good feeling indeed!

So long and let’s keep on the dreaming,
the aethyx staff

P.S.: for many years, we provide our own social network which is open to anyone here. Join us there in the fediverse and look around, we bet you will find something you like!

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Margie shrinks

Dear readers and customers,

as we move further into the year more news reached us that the shrinking indie industry is a topic we will see more and not less in 2024.

This Monday we got an Email by Dark Horse, one of our most beloved indie comic publishers out there. They’re canceling the Android app by March 25. Although the iOS app will still be developed for the moment, the advise here is to visit their regular website which residies at They share a coupon code with us which we want to share too, use it on any checkout you do until April 30 2024, it’s COMICSFAN. It can be used as many times as you like until it expires.

Another news is that Vice Media will stop publishing Although a lot of people will see this as “a cleaning process” for the web and its content, we won’t judge but want to remind that especially in the 90s and early 2000s it was impressive what could be done from a new media perspective here. Of course a lot changed there internally and from the outside (investors, ehemm) but this is definitely a story which could have been a huge success to this day. Whatever it was, it’s over now. R.I.P.?

Google Cache is also dead. Okay, you may argue, not very indie indeed. But we used it still to this day and are a bit sad that it vanished. Our times close the open web more and more, even popular websites like reddit do this. Having a cache feature available to see the content even when your Google click sent you to a gated website is not so free and positive thinking after all. R.I.P.

We are sure there will be more to digest the coming weeks and months. These are critical times.

Let’s look ahead.

For example with a Harvard study which stated recently Open Source software adds $8.8 trillion to the global economic power. We live and work in this industry here since almost 25 years now and believe us if we say this is even an understatement. It’s in the nature of open source software that some things are just not trackable. We are proud that it was tried here though. That’s definitely something we can build up upon. Kudos!

Take care and all the best,
your indie open source wizards from AETHYX MEDIAE

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Epcot - New Year's Eve 2014

Dear readers and customers,

first of all we from AETHYX MEDIAE want to wish all of you a Happy New Year 2024!

May some of your wishes come true. Stay healthy. And we hope you and your loved ones had a calm and relaxed start.

Let’s face it: we will have another difficult year, unfortunately.

More alternative web projects are dead now, like Flattr or the social network Ello. With less opportunities on the market than from the “Big5” (Apple, Google, Facebook, Amazon and Microsoft), customers as well as humans loose more and more. However alternatives never come for free, especially the good ones. So let’s have a moment of silence for these two brave projects alone! The web became a little bit more monotonous and less powerful than before. It’s a pity. R.I.P.

We need to get active too internally: we used Flattr as an alternative payment service on all our projects. We need to deactivate all of the plugins as well as remove the code. So we start the new year with work we didn’t want to do really. Let’s hope it doesn’t stay that way.

There’s technological light at the end of the tunnel too: maybe we get some cool working AI tools this year. Or a working robot. Or humans finally are able to go to Mars. Let’s concentrate on the prospects, shall we? We believe in human creativity, so there will be some goodies for us to cherish in 2024 for sure!

Keep doing what you are doing! You are great!
All the best,
the aethyx staff

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Alaska - December 21, 2020

Dear readers and customers,

another tough year is coming to a fast close. And we have the impression that despite all the goodwill and best wishes for the new one from all sides currently, it will be another year full of hard challanges.

But we won’t complain.

Why? Because from 2010 to 2020 we lived through a whole decade of prosperity and wellbeing here. You could basically follow any crazy idea and find investors for it if you searched hard enough. The quality of our products and our lives improved drastically. Again. Progress couldn’t be stopped. At the same time humanity totally forgot that this is not a natural state: nothing goes on for a decade. That’s not how life works. And in our lightning-fast and over-stressed world there’s a price to pay if you stay on the throttle ten years in a row.

In our eyes, what’s happening the last four years straight is consolidation. We need change, drastic change. We need to get better: psychologically, phisiologically as well as financially. If we won’t do it now there will be no future for us humans on this planet. We should take this as a chance, we should take this seriously. And no war will bring us even an inch closer to accomplishing this noble target. Let’s work together and make it better now finally, shall we?

We wish you and your loved ones Merry Christmas and a Happy New Year!

Stay healthy, let’s recharge our batteries now. And if you have the strength and ability next year to change our world only a little to the better, just do.

Take good care,
your aethyx staff

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