Monthly Archives: April 2024


Dear readers and customers,

we are doing it.

It may be a slow process and may take a long time. But users are actually bringing the Internet back.

It’s a mighty good feeling!

You know before FAANG we didn’t have a centralised web. It was the Internet’s architecture itself which was built around a highly decentralised approach. What seemed completely chaotic at first was a killer feature for the freedom of information we had in the 90s and early 2000s. Only a tiny bit of it still exists today. Of course it may look outdated (like IRC) but it’s still there. Our new hope mainly lies in the fediverse now. And similar movements driven by individuals for other fields too.

Revolutions don’t happen without cataclysms.

Google wouldn’t have invented a search engine when information on the web would have been findable. Apple wouldn’t have invented the iPhone if mobile phones wouldn’t have been crappy technology. And Netflix wouldn’t have been able to strive when the movie industry wouldn’t have found leverages to take down (mostly illegal) streaming. In the beginning, we could have happily applauded for those big corporations to find solutions to problems existing. What wasn’t so cool though, was the fact that the exact same corporations started building monopolies around their inventions. This led to the state the web is in today: a pityful, centralised, sophisticated designed and gated anti-community of dopamine inducing bubble blobs. Each blob existing with its own millions if not billions of users. Trapped in there like drug addicts not knowing that all they consume is algorithmically provided by a machine they are incapable to understand even a fraction of its inner simple logical working. This is exactly what the Internet didn’t want to be. And it’s the virtual extension of the exact same old world governed by the exact same outdated mechanisms of the 1960s or even before. A mentality not suitable for the future to come. A world not suitable for us to be capable of living in today.

Cataclysms happen all the time.

They are a part of life, part of the universe itself. Sometimes without any mentioning in the big wide media world. The opposite was true when Twitter was converted to X by an eccentric billionaire. Maybe that was the last big cataclysm we were witnessing when thinking about when exactly people took back the Internet a bit more. There were more of course but let’s take this one as the last huge one for the next explosion for the fediverse in 2021/2022. Like the Internet itself, it may be difficult to describe what the fediverse is. Imagine the fediverse bringing social networks back to the people one step at the time. We are collectively smarter today than in 2008. So of course we found out what we like in social networks and what we don’t. People started building up on that.

More connect themselves to those decentralised social networks: the European Union. Blogging platforms like Ghost. The popular Twitter killer Mastodon is introducing third-party-apps for new innovative features. The list goes on as this is only the news flash from the last couple of weeks.

Bit by bit, it looks a bit like the 90s are back. It looks like people understand in the meantime and worship what it means to be part of a truly decentralised network. This is no geek movement anymore, even your neighbour could be an individual Mastodon hoster. And what started once with social networks will spread to other fields: streaming. Retail. Who knows maybe even online search and mobile networks. All it needs is the appropriate code to be released in the wild for anyone to use. And the passion and creativity for people all over the world to build upon it. After all, these are all democratic movements and seeing them winning is seeing democracy winning. A mighty good feeling indeed!

So long and let’s keep on the dreaming,
the aethyx staff

P.S.: for many years, we provide our own social network which is open to anyone here. Join us there in the fediverse and look around, we bet you will find something you like!

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