trends

It is our second commercial project and one of our most important: The gadget blog gizmeo.com.

On April 2012 it will become two years old. But, unfortunately, up to this date it did not have the impact it could have received.

Maybe it is because there are so many gadget blogs out there. Maybe it is because it is in German. Internet trends do not seem to happen in this country.

Or, when they do, they do incredibly late. Compared to other developed countries Germany is not innovative enough in eMedia, although in 2011 65 Million people were online; roughly 80% percent of its population. We see that there is definitely potential, but do you remember a website or an eshop or an application from Germany which you use on the internet? There you go.

Anyway. We keep rolling. We are confident. We are the mediae. No matter where you are, where you are from or what you do: Just stay true and positive.

All the best,
aethyx staff


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This is like what we do for a-g-e-s:

“Here are the five media trends I’m watching and will focus on in future articles on this site:

Sources and advertisers going direct
Context is King
Journalist as brand
Reporting as service
Media companies as technology companies”

Continues at: http://mediapunk.net/2010/05/5-media-trends-to-watch/.

We share the opinion that content is king instead of context is king. Context is in fact important, but only if you want to sell advertising.

It’s nothing new, however, that we see shifting media companies to tech companies. When you are doing new media you need technology to do it. So, in the future, it will be possible that you get in fact technology from those who started with media. Like, smartphones or tablet PCs or even gaming consoles.

The term journalist as a brand is typical American philosophy. The whole country is a corporation and corporations need brands. But it’s problematic in staying true and be effective in what you do: If you in fact are the brand, you are no longer an individual. You loose your credibility. So, we would say: The mediae you create could be a brand. Don’t sell yourself! This is stupid and very dangerous.

Anyway, interesting article, but no concept for Europe or other parts of the world.


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