Dear readers and customers,

at the end of 2018 “The Atlantic” posted a pessimistic article about the future of online advertising. In short: there is none. We’ll be thrown back to the 19th century soon.

One of the more disturbing facts herein was the mention that not only online only websites (“Vice”, “Buzzfeed” named in particular) are affected but mainstream media, too. As such, we as an indie online publishing house with online websites for German speaking countries are no exception here, unfortunately.

Looking back into our own archive, you only need to read the headlines to see the truth:

08/14/19: “How Google violates our patience policy as indie publishers”
03/11/19: “Eliminating advertisments from our mediae”
06/01/18 “AETHYX MEDIAE supporting Ethereum”
01/24/14: “Yes, we do accept bitty coins (Bitcoin)”
11/24/17: “We’re under attack”
07/22/10: “Sponsors wanted”

Although we’re young, agile and can act really, really fast, the problem financing our projects was/is a hardcore impediment since our humble beginnings.

So far, we failed miserably to break through these vicious cycles.

To share the problem now with all those media outlets scattered through the entire Internet makes us feel a bit less isolated and desparate. But the problem persists to this day. And we are turning 10 next year…

Well, yes. We’re so many in here and yet all so financially handicapped. And there are equally as many reasons why this is fact today. Let us list a few, shall we?

Whether it was a rise of 12% for advertising online in 2017 alone; the duopoly of Google and Facebook; systematic underpayment; malware spreading through advertising; etc, pp.

Despite all that there’s still the feeling that we use and support an outdated paradigm about advertising in general in a new medium, the WWW, which just won’t work anymore.

And we think this is very good!

And no, we don’t offer anything else than f**king stupid donations buttons!

Because, reading through this all, and we only need our own few archived posts here, what this money machinery is built up upon, this is just disgusting. We weren’t asked to use or support it, we were just forced too. Not a good sign for our media landscape in general, nor for us as a species.

Support what you <3! As long as it’s possible, at least.

Thanks for reading and your support,
the aethyx staff