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Future

Dear readers and customers,

as of 2020 and we were ten years into the game here, we started making concrete plans for our future, the future of AETHYX MEDIAE.

We achieved a lot, we had fun building things; but in the end most of our developments centered around web development. Then came COVID-19 and things changed automatically, and irreversibly.

We came up with four fields last year for which we want to develop applications the coming years:

  • AR – augmented reality
  • VR – virtual reality
  • AI – artificial intelligence
  • Blockchain and DApps

The transition as well as development for those four fields will be done in three phases, called Phase I-III internally, over the next 10-15 years.

In the first phase, Phase I, starting 2020 and lasting until the end of 2024, we’ll start consolidation. Which means halting all development of unsuccessful apps and web projects we list on our “Where?” page. For example, only two of our Android apps are running well, all others flopped. We’ll stop developing those four and concentrate on our two most successful. Same with web projects: projects which don’t attract visitors or generate revenue will be abandoned, maybe need to be closed/sold (hint: open-source projects maximum will be abandoned, not closed).

Secondly, while still in our first phase, we’ll develop two market-ready applications for two of the four aforementioned fields. Our planning is two to four even.

The second phase, Phase II, is mainly about commercially having success with what we developed in Phase I. This will include marketing as well as having according partners and sponsors. Main target EU and European markets, but targeting worldwide audiences too.

Phase III is also about consolidation again, re-evaluating our efforts and successes, as well as our failures. It will be here if we decide to develop more and more; or keep to our developments if we see potential and still believe in those; or even close all together if total failure.

We think having a concrete plan these days is more important than ever. We don’t think we’ll ever have success with something if we don’t deliver for the four essential mentioned future fields.

The WWW as we came to know it and loved back then is dead since years. It’s time to move on. Success and failure are both two sides of the same coin. Let’s hope for the best and we rock the sh*t out if it the coming years! All in all, it was a helluva ride. But we need to stay realistic too: AETHYX MEDIAE started as a student project while at University. If it doesn’t mature and keep up with time, it will die as such.

Thanks for keeping up with us, girls and guys! Wish us luck!

Stay healthy and all the best,
the aethyx staff


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Bankrupt Key

Dear readers and customers,

at the end of 2018 “The Atlantic” posted a pessimistic article about the future of online advertising. In short: there is none. We’ll be thrown back to the 19th century soon.

One of the more disturbing facts herein was the mention that not only online only websites (“Vice”, “Buzzfeed” named in particular) are affected but mainstream media, too. As such, we as an indie online publishing house with online websites for German speaking countries are no exception here, unfortunately.

Looking back into our own archive, you only need to read the headlines to see the truth:

08/14/19: “How Google violates our patience policy as indie publishers”
03/11/19: “Eliminating advertisments from our mediae”
06/01/18 “AETHYX MEDIAE supporting Ethereum”
01/24/14: “Yes, we do accept bitty coins (Bitcoin)”
11/24/17: “We’re under attack”
07/22/10: “Sponsors wanted”

Although we’re young, agile and can act really, really fast, the problem financing our projects was/is a hardcore impediment since our humble beginnings.

So far, we failed miserably to break through these vicious cycles.

To share the problem now with all those media outlets scattered through the entire Internet makes us feel a bit less isolated and desparate. But the problem persists to this day. And we are turning 10 next year…

Well, yes. We’re so many in here and yet all so financially handicapped. And there are equally as many reasons why this is fact today. Let us list a few, shall we?

Whether it was a rise of 12% for advertising online in 2017 alone; the duopoly of Google and Facebook; systematic underpayment; malware spreading through advertising; etc, pp.

Despite all that there’s still the feeling that we use and support an outdated paradigm about advertising in general in a new medium, the WWW, which just won’t work anymore.

And we think this is very good!

And no, we don’t offer anything else than f**king stupid donations buttons!

Because, reading through this all, and we only need our own few archived posts here, what this money machinery is built up upon, this is just disgusting. We weren’t asked to use or support it, we were just forced too. Not a good sign for our media landscape in general, nor for us as a species.

Support what you <3! As long as it’s possible, at least.

Thanks for reading and your support,
the aethyx staff


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