Dear readers and customers,

as of 2020 and we were ten years into the game here, we started making concrete plans for our future, the future of AETHYX MEDIAE.

We achieved a lot, we had fun building things; but in the end most of our developments centered around web development. Then came COVID-19 and things changed automatically, and irreversibly.

We came up with four fields last year for which we want to develop applications the coming years:

• AR – augmented reality
• VR – virtual reality
• AI – artificial intelligence
• Blockchain and DApps

The transition as well as development for those four fields will be done in three phases, called Phase I-III internally, over the next 10-15 years.

In the first phase, Phase I, starting 2020 and lasting until the end of 2024, we’ll start consolidation. Which means halting all development of unsuccessful apps and web projects we list on our “Where?” page. For example, only two of our Android apps are running well, all others flopped. We’ll stop developing those four and concentrate on our two most successful. Same with web projects: projects which don’t attract visitors or generate revenue will be abandoned, maybe need to be closed/sold (hint: open-source projects maximum will be abandoned, not closed).

Secondly, while still in our first phase, we’ll develop two market-ready applications for two of the four aforementioned fields. Our planning is two to four even.

The second phase, Phase II, is mainly about commercially having success with what we developed in Phase I. This will include marketing as well as having according partners and sponsors. Main target EU and European markets, but targeting worldwide audiences too.

Phase III is also about consolidation again, re-evaluating our efforts and successes, as well as our failures. It will be here if we decide to develop more and more; or keep to our developments if we see potential and still believe in those; or even close all together if total failure.

We think having a concrete plan these days is more important than ever. We don’t think we’ll ever have success with something if we don’t deliver for the four essential mentioned future fields.

The WWW as we came to know it and loved back then is dead since years. It’s time to move on. Success and failure are both two sides of the same coin. Let’s hope for the best and we rock the sh*t out if it the coming years! All in all, it was a helluva ride. But we need to stay realistic too: AETHYX MEDIAE started as a student project while at University. If it doesn’t mature and keep up with time, it will die as such.

Thanks for keeping up with us, girls and guys! Wish us luck!

Stay healthy and all the best,
the aethyx staff